From a Mother to Another…


Did you know? Nearly a third of the UK’s clothing ends up in landfill, that’s 350,000 tonnes a year!

In 2015,  JoJo Maman Bébé launched ‘From a Mother to Another’. A recycling charity initiative which aims to reduce clothing waste whilst helping vulnerable children in Lebanon displaced by the war and families in crisis in the UK & Ireland.  Over the past three years,  JoJo Maman Bébé has delivered and potentially saved from landfill 125,000 pieces of clothing and over 20,000 pairs of shoes.

From a Mother to Another aims to prevent outgrown or unused baby and children’s clothes from going to waste, by donating them to these children and families in need.

(Photo by Gokhan Balci/Anadolu Agency/Getty Images)

From the 18th February 2018,  JoJo Maman Bébé will be collecting good quality outgrown or unwanted baby and children’s clothes in sizes 0-6 years as well as children’s shoes.

Customers are requested to put together complete outfits sorted by size, sex and season, with shoes in a separate clear bag* and take them to one of their 87 stores across UK and Ireland. A full list of stores can be found here.


Sebastian has so many items of clothing that have either NEVER fitted him, have not been season appropriate (summer, what summer?) or he’s just outgrown them at a rapid rate!

I’ve picked out some of my favourite pieces and have donated them to the FAMTA campaign for another little overactive toddler to enjoy!


The FAMTA campaign will be running from 18th February 2018 – 11th March 2018. 

For those who donate, JoJo Maman Bébé is providing one £5 voucher** to spend in store as a thank you.

With your help and unwanted clothes, JoJo Maman Bébé can make a difference. 

*Any clear packaging used when making a donation ideally should be recyclable if possible.

** Valid on a £35 minimum spend.


This post is in collaboration with JoJo Maman Bébé and its purpose is to help spread the word about this charitable campaign. 

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